The Chronicle of Higher Education
September 1st, 2015
When I started running my department’s Facebook account
I didn’t have a clear reason for doing so; just a vague sense that in
the 21st century every department needed one. Having added a Twitter account last summer, and a podcast series most recently, I’ve had some time to think about the rationale behind departmental social media.
My conclusion: Social media is crucial not only because it provides a
fast way to share information, but also because it makes faculty
workloads more transparent.
The most significant reason social media is important is because it
means I can quickly share faculty and student achievements. Especially
during a time like this summer, when my university was revamping its website,
having access to an alternative outlet was crucial for publicizing
information about graduation and first-year orientation — as well as any
colleagues’ publications, workshops, or exhibits.