The Chronicle of Higher Education
September 9th, 2015
The movements for free community college and other tuition- and
debt-free college programs will get a renewed push on Wednesday when
President Obama returns to Macomb Community College, in Michigan — along
with Jill Biden, the wife of Vice President Joseph R. Biden Jr. and a
longtime community-college professor — to announce a wide-ranging new
effort called the College Promise campaign.
Notably, with many observers now questioning whether Mr. Obama has the political support to get his own free-community-college proposal enacted before he leaves office, the new campaign will promote not only the administration’s America’s College Promise but also a variety of state and local efforts.
While details of the campaign will be made public later on Wednesday,
parties familiar with it said it would include activities to encourage
grass-roots organizing of students through an organization called Heads Up America.
An advertising agency working with Heads Up America will produce
public-service announcements featuring students, community-college
alumni, and celebrities.