Monday, August 3, 2015

New Leaders Bring Marketing Chops to University Presses

The Chronicle of Higher Education
August 3rd, 2015

Dennis Lloyd could be forgiven if he felt nervous about his new job. After almost 10 years at the University Press of Florida, Mr. Lloyd has just taken over as director of the University of Wisconsin Press. Running a nonprofit scholarly publishing operation, especially one in a state-university system handed major budget cuts, isn’t a walk in the park these days.
But Mr. Lloyd sounds unfazed by what’s now expected of a press director. "I’m thrilled to be here," he says. "I’m in an industry that constantly evolves, that constantly changes."
The constriction of budgets, the decline of the monograph market, the arrival of digital publishing, the rise of open access: University presses have weathered many changes over the past decade. One recent shift hasn’t gotten much attention outside the scholarly publishing community: a major turnover in press leadership, as longtime directors retire and make way for a new set of leaders, including Mr. Lloyd.

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