Friday, July 24, 2015

TV’s Next Big Star: Female Scientists

The Chronicle of Higher Education
July 24th, 2015

Madelyn Caltabiano became a scientist in part because of a Tang commercial. She had been interested in science for as long as she could remember, but when she was a teenager, in the early 1970s, a TV ad for the orange-flavored drink convinced her that she could dedicate her life to that work.
In the commercial, a female marine biologist from Rutgers University stood on a beach, holding a crab and talking about her research, as her young children stood nearby. Ms. Caltabiano says that the commercial, and others in a series by the company, showed her — for the first time in her life — examples of women who had forged successful careers in science. After watching them, she says, "I had no reason to believe I couldn’t do it as well." Today she is a senior vice president at the pharmaceutical company Merck, in Pennsylvania.

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