The Chronicle of Higher Education
May 26th, 2015
In the popular imagination, admissions is
about selection. But for many colleges, it’s really about recruitment.
Most of the work involves encouraging potential students to apply, and
admitted ones to enroll. To illustrate how that works, the University of
Evansville, a private institution in Indiana, shared the numbers of
potential students it connected with at each stage of the admissions
process that brought in its 2014 freshman class.