Friday, April 10, 2015

A Higher Profile

Inside Higher Ed
April 10th, 2015


LinkedIn has become a company to watch in higher education. This week the job networking site announced it would spend $1.5 billion to buy lynda.com, an online course portal.
The deal is the biggest so far for LinkedIn, which has roughly 300 million users. Last year the publicly traded company unveiled a college ranking system based on its members' career success, expanding with graduate school rankings last month. It also released a search tool that links college majors with jobs -- allowing users to peruse real profiles of people who work in specific fields and geographic locations.
California-based lynda.com offers relatively low-cost subscription access to 6,300 online courses, most of which industry experts teach. Its content focuses on practical skills in technology, business and design, such as popular courses in “essential training” for HTML or on using Excel. The site also includes 267,000 video tutorials.

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