Friday, November 14, 2014

At Boot Camp, University Scientists Are Prodded to Think Like Entrepreneurs

The Chronicle of Higher Education
November 14th, 2014

With nearly a dozen start-up companies under his belt, Mark C. Bates, a West Virginia University cardiologist, didn’t expect too many surprises from taking a course on entrepreneurship sponsored by the National Institutes of Health.
One came, however, very early in the 10-week program. His three-member team had just finished outlining a surgical innovation—a tool for treating atrial fibrillation—when an instructor stepped forward with a blunt question. Curing chronic ailments might hurt doctors’ long-term revenues, the teacher said. So might doctors simply refuse to use the device?
It felt like "a kick in the gut," Dr. Bates said, recalling the hushed moment in the conference room, which was filled with several dozen other scientists and corporate partners who were also taking the course, known as I-Corps.

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