The Chronicle of Higher Education
November 14th, 2014
With nearly a dozen start-up companies under his belt, Mark C. Bates,
a West Virginia University cardiologist, didn’t expect too many
surprises from taking a course on entrepreneurship sponsored by the
National Institutes of Health.
One came, however, very early in the 10-week program. His
three-member team had just finished outlining a surgical innovation—a
tool for treating atrial fibrillation—when an instructor stepped forward
with a blunt question. Curing chronic ailments might hurt doctors’
long-term revenues, the teacher said. So might doctors simply refuse to
use the device?
It felt like "a kick in the gut," Dr. Bates said, recalling the
hushed moment in the conference room, which was filled with several
dozen other scientists and corporate partners who were also taking the
course, known as I-Corps.