The Chronicle of Higher Education
October 22nd, 2014
Your brain is a tree.
Or, perhaps more fittingly, a bank account.
With metaphors like those, brain-game companies entice people to buy
subscriptions to their online training programs, many of which promise
to increase customers’ "neuroplasticity," "fluid intelligence," and
working memory capacity. They even claim to help stave off the effects
Leading scientists have criticized those promises, though. The
loudest objection came on Monday, when the Stanford Center for Longevity
and the Max Planck Institute for Human Development, in Berlin, released
"A Consensus on the Brain-Training Industry From the Scientific
Community," a statement
objecting "to the claim that brain games offer consumers a
scientifically grounded avenue to reduce or reverse cognitive decline."